Same design and imagery using my copy converted 14.5% higher than the control and all other test creatives!
Making something SUPER sciencey and complicated digestible and craveable for the consumer is one of my specialties.
The trick with this new product was getting people to understand the complicated process of how CBD works in the body through the Endocannabanoid System, how it doesn't get you high, and how it helps you feel better, without making any illegal claims.
I was the lead copywriter on this launch (microsite, landing pages, Ads, Press Release, articles, etc.) and Slimvance became the #1-selling product at GNC post launch!
The copy on these invites was geared toward raising sponsorships for the event, pulling in over $200K.
The strategy behind this email series and instagram contest was to encourage Dermalogica customers to use the products by making it fun and making it a challenge that could win them prizes. We not only mix in recommendations for dermalogica products and services but we also get customers advertising our products to potential customers on instagram by posting pics completing the challenges.
Led the launch of CIZE home program and LIVE Class dance workout by Beachbody. This included the email collector, landing pages, complete website, email campaign, banners, coach materials, social media initiatives, postcards, product inserts, and more. Just the initial launch emails alone generated 6,168 orders and $538.4K in direct revenue.
Launch of Cinecore Software
Worked on copy for launch of Cinecore project management software and app for film and TV production. That included emails to help secure investors, customers, and affiliates as well as copy and content work on the pitch deck and business plan.