The Keto craze has taken over but how do you take your product and present it as THE best, easiest way to get to ketosis over all your competitors? Read my “non-biased” but actual “sneaky sell” article for Diet Shake Reviews to see how it’s done for optimal conversion for the 310 Nutrition Shake with MCT Oil Kit. Lure people in with a new angle they’ll want to know about, tell them the requirements of what to look for (all benefits of your product), educate them on how competitors get it wrong, then let them feel empowered with information that all points to your product!
Check out one of the latest sites I wrote. The key is making the decision a no-brainer, clarifying the confusion and addressing their doubts in an order and angle that speaks to the consumer the way they speak to themselves.
Check out my high-performing sales letter for Carcol Bella, a snail serum skincare from the legendary Doctor Sears.
Check out the website I wrote for the launch of this convenient new protein coffee!
Working on copywriting for the latest technology is one of my favorite things. But writing about a new technology that isn’t even fully built yet is even cooler! I love to grasp new complicated concepts and turn them into digestible, inspiring copy that makes new products completely cravable! Check out work here from my latest launch of Z5X, a futuristic experience center developed by India’s powerhouse in tech and e-commerce, Zee Entertainment.
Same design and imagery using my copy converted 14.5% higher than the control and all other test creatives!
Making something SUPER sciencey and complicated digestible and craveable for the consumer is one of my specialties.
The trick with this new product was getting people to understand the complicated process of how CBD works in the body through the Endocannabanoid System, how it doesn't get you high, and how it helps you feel better, without making any illegal claims.
I was the lead copywriter on this launch (microsite, landing pages, Ads, Press Release, articles, etc.) and Slimvance became the #1-selling product at GNC post launch!
The copy on these invites was geared toward raising sponsorships for the event, pulling in over $200K.
The strategy behind this email series and instagram contest was to encourage Dermalogica customers to use the products by making it fun and making it a challenge that could win them prizes. We not only mix in recommendations for dermalogica products and services but we also get customers advertising our products to potential customers on instagram by posting pics completing the challenges.
Led the launch of CIZE home program and LIVE Class dance workout by Beachbody. This included the email collector, landing pages, complete website, email campaign, banners, coach materials, social media initiatives, postcards, product inserts, and more. Just the initial launch emails alone generated 6,168 orders and $538.4K in direct revenue.
Launch of Cinecore Software
Worked on copy for launch of Cinecore project management software and app for film and TV production. That included emails to help secure investors, customers, and affiliates as well as copy and content work on the pitch deck and business plan.