Interestingly enough, this client came to me and wanted me to just edit the on-screen text for the video they had started producing. But with no story, loud music, and a confusing theme that didn’t highlight the problem/solution or product, this video needed help. Plus, after seeing how our voiceovers made the big bucks in Beachbody infomercials over the years, I knew I had to speak up and make an expert recommendation. I showed the clients one option with just the on-screen text they wanted and quickly whipped up the voiceover script. Which did they pick - the one with the voiceover of course!
Phew! Finished a HUGE project managing 22 writers while developing a cash cow software for an Amazon program!
It was truly an honor to work with a team of developers to practically automate a process of solving a complex puzzle while managing 22 writers across 6 online publications (Total Beauty, Dogtime, Game Revolution, CatTime, TheFashionSpot, & ActiveTimes) to create advertorials based on highly searched competitive keywords that produced the most money possible for the company as I oversaw the production and editing of hundreds of advertorial articles each week for months, created rules and tutorials, and provided creative direction. I learned a ton about Amazon’s processes, felt the pressure of weekly stats on the monetary performance of these copy pieces, and I’m happy to say it was a HUGE success and I’m officially spent! Here’s a sneak peek And now, on to the next big creative projects and puzzles to keep it fun!
I LOVE helping launch innovative tech! Announcing the Virtual Digital Expo.
Why let a pandemic stop people from being able to connect to do business? I’m helping my fiance launch a MASSIVE Digital Virtual Expo and here’s a bit of the copy I wrote for the brochure to help acquire sponsors and sell virtual booths…
Inogen Landing Page - Check out how simplifying complicated systems and websites increases sales!
I don’t just fill in copy into a wireframe to describe products… I strategically think through the challenges and create solutions through copy and creative direction to make purchases a no-brainer for customers. We launched this page right before the global Covid-19 pandemic when we shifted the messaging.
Boost Retention & Upsell Conversion With A Getting Started Brochure
Advertorials Are Everything: Check out one of my latest: "Model Turned Mogul Kathy Ireland Em"barks" On A Mission To Save Dogs’ Lives with Groundbreaking Pet Supplements."
Everything's Coming Up Keto!
The Keto craze has taken over but how do you take your product and present it as THE best, easiest way to get to ketosis over all your competitors? Read my “non-biased” but actual “sneaky sell” article for Diet Shake Reviews to see how it’s done for optimal conversion for the 310 Nutrition Shake with MCT Oil Kit. Lure people in with a new angle they’ll want to know about, tell them the requirements of what to look for (all benefits of your product), educate them on how competitors get it wrong, then let them feel empowered with information that all points to your product!
How To Profit From People With Pets ( and help them take their pet anywhere...)
Check out one of the latest sites I wrote. The key is making the decision a no-brainer, clarifying the confusion and addressing their doubts in an order and angle that speaks to the consumer the way they speak to themselves.
How to sell something as gross as a snail serum!
Check out my high-performing sales letter for Carcol Bella, a snail serum skincare from the legendary Doctor Sears.
Your Daily Protein Pick-Me Up!
Check out the website I wrote for the launch of this convenient new protein coffee!
Tempting you with the future of technology!
Working on copywriting for the latest technology is one of my favorite things. But writing about a new technology that isn’t even fully built yet is even cooler! I love to grasp new complicated concepts and turn them into digestible, inspiring copy that makes new products completely cravable! Check out work here from my latest launch of Z5X, a futuristic experience center developed by India’s powerhouse in tech and e-commerce, Zee Entertainment.
Email Converting like Crazy!
Same design and imagery using my copy converted 14.5% higher than the control and all other test creatives!
Launch of MCT Oil for 310 Nutrition
Making something SUPER sciencey and complicated digestible and craveable for the consumer is one of my specialties.
Launch of CBD product
The trick with this new product was getting people to understand the complicated process of how CBD works in the body through the Endocannabanoid System, how it doesn't get you high, and how it helps you feel better, without making any illegal claims.
Launch of GNC's Slimvance
I was the lead copywriter on this launch (microsite, landing pages, Ads, Press Release, articles, etc.) and Slimvance became the #1-selling product at GNC post launch!
Email Database Marketing for Dermstore
Monthly Membership Landing Page for Fragrant Jewels
Affiliate Ball: Celebrity Event Marketing
The copy on these invites was geared toward raising sponsorships for the event, pulling in over $200K.
Dermalogica Social Media Contest: 30-Day Skin Fitness Challenge
The strategy behind this email series and instagram contest was to encourage Dermalogica customers to use the products by making it fun and making it a challenge that could win them prizes. We not only mix in recommendations for dermalogica products and services but we also get customers advertising our products to potential customers on instagram by posting pics completing the challenges.
Launch and branding of Beachbody's CIZE fitness and nutrition program
Led the launch of CIZE home program and LIVE Class dance workout by Beachbody. This included the email collector, landing pages, complete website, email campaign, banners, coach materials, social media initiatives, postcards, product inserts, and more. Just the initial launch emails alone generated 6,168 orders and $538.4K in direct revenue.
Launch of Cinecore Software
Worked on copy for launch of Cinecore project management software and app for film and TV production. That included emails to help secure investors, customers, and affiliates as well as copy and content work on the pitch deck and business plan.
