Map Out Sales Success With The Direct Response 11

In the competitive landscape of marketing and sales, capturing your audience's attention and inspiring them to take action is the key to driving sales and generating leads. Enter the Direct Response 11, a proven framework that can skyrocket your product or service to new heights. By strategically implementing these eleven key elements, you can boost sales, enhance customer engagement, and forge long-lasting relationships. Let's dive into each group within the Direct Response 11 and explore how they contribute to your sales success.

TOP FUNNEL: AWARENESS

  1. Problem/Solution: Every successful sales journey begins by addressing the pain points or challenges your target audience faces. Clearly articulate the problem your product or service solves and emphasize how it alleviates their pain. Show your understanding of their needs and position your offering as the ultimate solution.

  2. Hero/Villain: Every great story needs a hero and a villain, and your product or service is the hero that saves the day. Identify the villain—the obstacle or challenge your audience encounters—and position your offering as the ultimate hero that conquers it. This narrative framework captures attention, engages emotions, and sparks a desire for transformation.

  3. Our Promise: Make a compelling promise to your audience that speaks directly to their desires and needs. Articulate the unique value your product or service delivers, highlighting the benefits and outcomes they can expect. Craft a promise that resonates with your audience's aspirations and sets you apart from competitors.

  4. Proof in Numbers: To establish credibility and build trust, back up your claims with concrete proof in the form of numbers, statistics, or data. Showcase success stories, customer testimonials, or case studies that demonstrate the tangible results your offering delivers. Numbers and evidence provide validation and encourage potential customers to take the next step.

MID FUNNEL: INTEREST & DESIRE

5. Credibility, Science, Ingredients, Awards: Establish credibility by showcasing the scientific research, high-quality ingredients, or industry awards associated with your product or service. Highlight any certifications, endorsements, or partnerships that enhance your credibility. These elements build trust and confidence, making customers more likely to choose your offering over competitors.

6. Real Stories, Real People, Real Results: Authenticity is paramount in building trust and inspiring action. Share real stories and testimonials from satisfied customers who have experienced positive results with your offering. Incorporate before-and-after examples, customer interviews, or video testimonials to showcase the transformative power of your product or service.

7. Demonstration and Ease of Use Benefits: Remove any doubts or hesitations by providing a demonstration of your product or showcasing its ease of use. Whether through video tutorials, interactive experiences, or user-friendly interfaces, highlight the simplicity and convenience of your offering. By demonstrating how easy it is to reap the benefits, you eliminate barriers and foster desire.

8. Competitive Conquest: In a crowded marketplace, it's essential to differentiate yourself from competitors. Compare your product or service to alternatives in the market, emphasizing your unique features, benefits, or advantages. Highlight what sets you apart and why customers should choose you over the competition. This comparison helps to position your offering as the superior choice.

BOTTOM FUNNEL: ACTION

9. Why Buy Direct: Encourage customers to buy directly from you by highlighting the benefits of doing so. These may include exclusive discounts, faster delivery, personalized support, or additional bonuses. By emphasizing the advantages of buying direct, you create a sense of exclusivity and urgency.

10. Why Buy Now: Create a sense of urgency by offering time-sensitive incentives or limited-time promotions. This motivates customers to make a purchase decision immediately rather than delaying. Limited quantities, special discounts, or exclusive bonuses for immediate action can trigger a fear of missing out (FOMO) and drive conversion rates.

11. Loyalty: Building customer loyalty is crucial for long-term success. Implement loyalty programs, rewards, or exclusive access to nurture relationships with existing customers. By offering ongoing support, personalized offers, or special perks, you strengthen customer loyalty, promote repeat purchases, and generate positive word-of-mouth referrals.

By employing the Direct Response 11 in your marketing strategy, you can create compelling campaigns that resonate with your audience, instill confidence, and inspire action. Customizing these elements to suit your unique product or service will help you differentiate yourself from competitors, attract more leads, and drive increased sales. Embrace the power of the Direct Response 11 and unleash your sales potential today!

Keeping up with the latest practices at the Traffic & Conversion Conference - How to create content that converts in 2021

Optimizing content and boosting conversions are my specialty and I always stay informed on what’s currently doing the best — so I can bring this knowledge along with my 20 years of copywriting experience to you and your brands!

So how do you crush your content in 2021?

Here are some things you should know:

  • Educate your audience. Global online content consumption literally doubled in 2020. Don’t just create content and offers based on the latest trends. Focus on the collective experience of your target audience and customers. Review their comments on social media to see what their needs and questions are. Educate them on how to solve their problems with your products as the solution. But it doesn’t stop there. They want to be educated on exactly how your products work to solve these problems and why they’re superior to competitors. Then, they’ll want to know how to use the products and how to incorporate these into their routine. A set of highly detailed SEO blogs broken up into simple bite-sized pieces or an email drip series can accomplish this. But make sure to include in-depth information and do the work for your readers as those who do will get the click. While nothing has been stated officially by Google, it looks like there are new declines in traffic to shorter articles and listicles. Longer articles are trending over simple 3-step advertorials/listicles that are try to create a now obvious sale with minimal information.

  • Let consumers know what you care about. Accenture’s 2020 study found that 82% of consumers are making more sustainable purchases. Consumers also want to know who is behind the brands they buy from so they can feel good about making a purchase from that brand. Do you have a diverse team? Are your products cruelty-free and paraben- free? What do you believe in? These days especially, your potential customers want to know!

  • Navigate your traffic around Google’s algorithm update. This is changing the way that Google categorizes content. Emily Jackson, VP, eCommerce at Forbes recently reported, “In search results, we’ve started to see Google flagging content as “in-depth”. It’s a badge underneath content that we’ve seen come up in some search results and in top stories. Our assumption is that this is related to the recent product reviews algorithm change.”

  • Offer additional products and services under an already trusted brand. People want to make purchases from companies they trust, especially ones they’ve already purchased from. In fact, 30% of consumers prefer buying from a website they have bought from previously. The success of on-site commerce is a sign to publishers and brands that utilizing technology that allows customers to buy from them, even affiliate products, can lead to higher conversions.

  • Feature user-generated content. 70% of consumers trust UGC over branded content and consumers are 6 times more likely to purchase from a site or app that includes real images/pictures from social media or real testimonials. These can be added to your website, emails, blogs, and social to create relatability and trust.

    Hope this helps! Need in-depth content/blogs with SEO keywords for your brand? You can reach me at debra@intriguecreative.com!

I won an AFFY Award for Intrigue Creative!

So honored to have won an AFFY Award during Affiliate Summit at the Affiliate Ball last month in Las Vegas in front of almost 3,000 people! I adore all my clients I provide Copywriting Consulting for through my company, Intrigue Creative, and was so happy to be able to accept this internet achievement award surrounded by so many of the best in the digital marketing biz! Notable winners include: Sean Collins and Missy Ward (founders of Affiliate Summit), Gary Vaynerchuck (legendary entrepreneur, motivator, and king of social media), Snoop Dog, T-Pain, and Busta Rhymes!

Honored to be interviewed with industry leaders by Advidi

Speakers at Affiliate Summit_Screen Shot 2018-07-09 at 12.09.26 PM.png

So proud to be interviewed by Advidi about my tips as a copywriter that converts and my upcoming speaking engagement in NY at Affiliate Summit!  Check out the interview and possible copywriting spoilers at the link below!

https://advidi.com/the-ultimate-guide-to-affiliate-summit-east-2018-new-york-city/

 

 

Proud to be a sponsor of the Affiliate Ball--where marketers, web publishers, and business owners network and PARTY

Curious why I'm in pics and on stage with Snoop Dog, Ludacris, Method Man with Digital Underground, Too Short, Coolio, entreprenuer Gary Vaynerchuck, and more? It's because Intrigue Creative is proud to have been an official sponsor of the Affiliate Ball in New York and Vegas for 2 years straight! Its the ultimate event culminating the Affiliate Summit where the greatest minds in digital marketing meet up and make big deals happen. From handing out the AFFY Awards to connecting with the best in the biz, I'm so grateful to be a part of this amazing event and network of internet marketers who appreciate high conversion rates for their ad dollars resulting from incredible copywriting.

Available for speaking engagements like this!

My experience as a guest speaker at Pepperdine University will leave me smiling for days. Having the opportunity to share my wisdom and experience about copywriting to inspire young talent in  advertising courses felt like I came full circle as I remembered my first advertising class in college a couple decades ago. I recall having no idea how I’d get into it professionally. It made me realize how far I’ve come and that with a lot of hustle, things fell into place - many times. Seeing their eyes light up with curiosity and their hands fly up with brilliant questions filled my heart. They each have so much to offer and have only scratched the surface of their passions.

Interested in having me speak at your company, corporate event, or trade show to share successful conversion techniques through copy and marketing? Email debra@intriguecreative.com.

New Media Panel at the Transformational Leadership Summit

All star panel on new media marketing! Up close and personal with Mari Smith (digital media guru) Owen Hemsath of The Video Spot, John Dumas of the uber successful Entrepreneur on Fire Podcast, Kim Coles from the show Catch Phrase and now online personality, and more! From video content to how do grow your audience, to how the landscape is changing, to Periscope vs. Blab, to what's coming and in online programing, I could have listened for days! I have SOOO much work to do now... And so do you!